In recent years, increased web access has led to a decline in the use of Postal Surveys in favour of email and internet based surveys. Many people are trained to believe that cutting edge solutions are optimal, and while it’s certain that web-based surveys offer many benefits, in certain circumstances Postal Surveys are the best way to administer research. One such example is in employee satisfaction measurement, where Postal Surveys offer an increased assurance of confidentiality that tends to improve response rates dramatically. Another is in surveys of industries where internet and email usage is not yet universal and key people may be difficult to contact by phone e.g. transport, construction and agriculture. Where your company does not have a “target list”, we can create one for you based on age, social class, geographic location or any other demographic filter you may require. A typical DataDirection Postal Survey project includes: Printing of questionnaires & envelopes Distribution Monitoring responses Issuing reminders via phone / email / post Editing, coding & data entry Topline tables and any additional analysis required The main benefits of Postal Surveys are: Questionnaires can include visual prompts / products for trial Can be useful for asking questions unlikely to be answered on the telephone (e.g. where detailed explanations of concepts are required) Large number of questionnaires can be sent out at relatively low cost If you would like to learn more about our Postal Survey services, or would like to request a quote, please contact us.